The Future of Retail Technology
The modern consumer relishes the effortless retail experience of the 21st century with an expectancy of being able to shop at anytime, from anywhere, and with a tailored omnichannel service specific to thier needs.
Effortless shopping continues to be the goal of retailers with many thrown with where to turn next, to maintain that engagement and maximise their sales.
Although the much discussed super-apps will continue to drive traffic online it is now the footfall and in-store traffic where many retailers will be spending their money for 2017-18.
This is where online engagement just got smarter.
From consumer engagement to brand engagement and then the activity in-store from proximity to purchase is where this game changer now exists, and skilfully allows retailers to finally gain the analytics they need to fully understand their customers.
Beacons, AR, RFID, FR (biometrics) and data centres is indeed where budgets will continue to be spent.
Benefits
The benefits from digital product and promotional information has been proven as a key success whilst we remain a heavily focused digital world. Accurate product inventory has become a must for retail industry profitability and most retailers will agree that faster checkout is essential for customer loyalty.
Improving the in-store experience for customers is a strategic priority for those who do not wish to be left behind.
Get in touch
The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients.