The Challenge
Shell is widely known for its efficient fuels, but its commitment to sustainable energy is less recognised. Many still need to learn that Shell Recharge can charge an electric car five times faster than a standard charger.
The Solution
As the algorithmic and tech lead for The Chemistry Works, YCS Digital was tasked with creating solutions to showcase the science behind Shell Recharge.
Our approach was a brand stunt that connected sustainability with real-world interaction.
Users engaged in a VR cycling game where pedalling generated energy—producing an average of 100 watts at a steady pace.
This energy powered a 3D printer, which created edible energy sweets featuring the user’s face.
Glucose enters the bloodstream instantly, making it one of the fastest-acting carbohydrates—just as Shell Recharge is the fastest EV charging solution.
We built working prototypes, and the experience was presented to Shell Global, demonstrating how innovation can drive engagement and awareness for the brand.